Check out the recording from our March 14, 2014 webinar. NOTE: This is not for CLE.
Tune in for:
•Best practices for business development—what works and what doesn’t
•Ways to overcome typical concerns about selling and marketing
•Top differentiators lawyers use to market to prospective clients
•Ways to be creative and achieve breakthroughs making rain
Download the materials:
- The Client Behind the Glass – Julie Eichorn
- An Associate’s Marketing Checklist by Year of Practice 3.0 – Ross Fishman
Julie A. Eichorn is an attorney and the founder and President of Paragon PTP, a management consultancy company. Over the last 20 years, Julie has provided strategic marketing training and support to national and international law firm lawyers. Julie was previously General Counsel for Oracle, a Fortune 100 technology company, which gives her unique insights into today’s legal business growth opportunities.
Ross Fishman, CEO of Fishman Marketing, has an international reputation as one of the legal profession’s most-effective branding and marketing strategists. His creative online and traditional marketing campaigns help law firms differentiate themselves, dominate their markets, and drive revenue. A former litigator, marketing director, and marketing partner, he has received countless marketing awards and was the first marketer inducted into the Legal Marketing Association’s Hall of Fame.
Kathy Morris, Founder, Under Advisement, Ltd., Chicago, IL and New York, NY
ABA Free Career Advice Series is a monthly webinar series featuring practical tips from legal career experts.