© 2018. Published in Law Practice Today, January 2018, by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association or the copyright holder.
Robert A. Young, managing partner of English Lucas Priest & Owsley, LLP in Bowling Green, KY, current member of the ABA Legal Career Central board, and former chair of the ABA’s Law Practice Division explains how using social media transformed his already successful practice and helped him solidify his brand in the market. Follow him on Twitter @BobYoungELPO.
In my 27 years of practice, I have concluded that the best business development centers around the tremendous relationships I’ve been fortunate to be a part of during that time. In-person meetings or telephone conversations once developed those relationships. Now, most of the time I spend with current, former, and potential clients is through social media. With computers and mobile devices, these sources of business are literally at my fingertips. I can “like” a family picture they post on Facebook, or I can comment on a milestone anniversary they are celebrating or an accomplishment of their child. Think about when others “like” one of your Facebook posts or make a comment that makes you feel good. Don’t you want to do business with these folks, no matter their trade? I know that I do.
Continue reading the full article below for inspiration and resources on how to leverage social media to brand yourself and your practice.